You may have heard that there is no need to register your trademark; that the moment you use a unique word or logo to do business, some legal rights with regard to it are extended to you. So why do brands, both small and large, decide to get their brands registered with the Trademark Registry? They aren’t burning their money, of course. It’s only because the legal rights available to unregistered trademarks are limited in scope. And when your brand gains traction, these rights will be insufficient to protect it, and, therefore, your business.
Someone else could trademark your brand’s name because you haven’t and then use that goodwill that you have created in the market to their advantage.
So let’s examine the benefits of Trademark Registration-
Control of Name and Similar Names
Once you register your brand name or logo, you have control of that trademark within the classes (i.e. categories) it is registered. If someone tries to register the same, or even a similar, name, it is very likely to be rejected. If it isn’t done by the registry, you may even do so by filing an opposition during the four months after it is published in the Trade Marks Journal. Without registration, not only would it be impossible for you to stop these other brands from being registered, you would be unable to file an opposition until you apply to register your brand name.
Protects Brand Value
The trademark owner is presumed to be the valid owner of the mark, unless proved otherwise. Therefore, if another brand registers your name or one similar to it, you will find yourself in a difficult position. You must either concede your brand name to this other business or file a suit (after filing for the trademark). If you can prove that you were doing business before this other brand, it is likely that you will be awarded rights to the brand; however, these rights may not be comprehensive. For example, if you were running the business only in Mumbai, but the other business sold goods across the nation, the court may restrict your trademark rights to Mumbai, but award the other business the right to the mark across the rest of India. Consequently, this would significantly affect the value of your brand and possibly your business.
Ability to File Suit
Let’s say another brand is compromising your brand by using a logo that’s similar to yours or falsely claiming that it is affiliated with your brand. If your trademark is registered, you can easily file a suit and settle the matter in court if needed. If you rush to file for registration right before filing the suit, however, you will be delaying the process and – who knows? – may even face an objection from the registry because another business has registered the brand name since you started doing business under it.
Domain Control
Cybersquatting refers to the buying of domains to generate profit. This is done by selling it to businesses who would want (and most probably have a right to) those domains. This is why many businesses buy up all possible combinations of their name (.co.in, .biz, .in, etc). It is less time consuming and possibly cheaper than taking the cybersquatters to court. But the brands that haven’t do so sometimes have no choice, particularly when they enter new markets. Having a trademark for this domain name would go a long way toward convincing the court that you have a right to the name. The Uniform Domain Name Resolution Policy (UDRP) also takes cases much more seriously if the domain name is trademarked.
Given the high subjectivity of matters relating to trademark – and the potential consequences of its loss on your business – it makes sense to be presumed the owner of the word or logo. The full protection of the law may be worth much more than the Rs. 4000 you’ll pay in government fees.
Contact Us at Pied Piper If You Need More Info Or Help For Your Trademark Registration